Where are all the Guests?!?!
As the cost of travel continues to rise, travelers are looking for ways to cut unnecessary expenses. According to a TripAdvisor survey, two-thirds of travelers are also committed to making more environmentally conscience choices. Installing OK2Charge at your vacation rentals allows you to address both issues.
But... How do you get that message to travelers?
- Take a look at the competition.
If you have installed an EV charger, have you also checked out how this amenity reduces your competition? Using booking sites that filter on EV charging, I searched open dates for Orange Beach, Alabama, for 3 bedroom/ 3 bathroom homes. Initially, the results yielded nearly 800 possibilities. The total number of options fell to THIRTEEN when EV charging was selected as an additional filter.
- Review your website.
If prospective Guests visit your website, do they know you've made a commitment to greener travel by installing an OK2Charge Level 2 EV charger? Banners, filters, blogs, announcements, and pictures quickly communicate the EV charger amenity. No one wants to spend vacation in a Target parking lot charging a vehicle; your Guests will be thrilled you've truly thought of everything to make their stay perfect!
- Review your listings with channel partners.
Airbnb and Expedia provide options for filtering searches based on EV Charging. While Vrbo hasn't integrated the filter, it is an amenity available for property owners to select. Knowing how Guests can, or can't, find your property on various booking sites may require you to adjust your title, description, and/or pictures. Additionally, OK2Charge's Customer Success team can help you get online with PlugShare and ChargeHub for travelers choosing to reverse engineer their travel. Finally, pay attention to how your PMS and channel partners integrate. You don't want your Level 2 charger showing up as a Level 1.
If you have any questions on how to boost your visibility to EV users, feel free to reach out to the OK2Charge team.
